COMPUT3R, M0B!L3 H4CKIN 71P5 & 7R1CK5

Mobile users accessing Facebook spend an average of 24 minutes per day on the site, similar to the 27.5 minutes spent by PC users. Mobile users on Facebook averaged 3.3 visits per day versus 2.3 visits per day by PC users. Mobile is used consistently throughout the whole day, but the early morning (7-10am) is the key day part for mobile, accounting for 22% of total mobile minutes browsed, compared with only 11% of total minutes browsed by PC Internet users in the same day part. Mobile can therefore act as an extension to media such as the Internet and TV, while it reinforces other early morning media, such as radio and newspapers. Mobile is confirmed as a strong youth medium with 48% of users between 18-34 years old, compared to 40% for the fixed Internet and 29% for the TV audience. Mobile is also more skewed towards men, who represent 63% of total users compared with 53% for the fixed Internet.